Gaya APA
Kotler, P. (1997).
Marketing Management Analysis, Planning, Implementation, and Control (Ed.7).
United States of America:
Prentice-Hall, Inc.
Gaya MLA
Kotler, Philip.
"Marketing Management Analysis, Planning, Implementation, and Control".
Ed.7
United States of America:
Prentice-Hall, Inc,
1997.
Buku.